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Case studies

Product case studies from coursework and self-directed learning. Each one is an exercise in thinking like a PM: defining the problem, understanding users, and working toward a decision.

Dating App · Growth 2021
Hinge

How do you grow a dating app to 2 million MAU in India, a market where dating is still taboo?

GrowthX Read case study →
Fintech · Product Design 2022
Easy Udhaar

How do you give 12.8 million kirana store owners interest-free credit, without a credit history or a bank visit?

Great Lakes Read case study →
E-Commerce · Trust 2026
Amazon ARIS

Reviews are noisy, fake, and hard to trust. How do you fix the thing 400 million shoppers rely on to make decisions?

Hello PM Read case study →

Komal Sikka

Made with care in India